![]() ![]() Kincirmas Sdn Bhd has launched a range of fruit flavoured drinks for children based on the SuperSquare animated TV series in November 2015. In fact, Forceone Global has licensed the characters from ‘Super Squad’ on its own brand of mineral water. Other local animations include Ejen Ali, Rimba Racer, Origanimals and SuperSquad can potentially become the next to grace the packaging of food and drinks. BoBoiBoy and Upin & Ipin have made it regionally. The strength of the Malaysian animated industry is astounding. Malaysia’s strong animated industry offers new character choices Indonesia’s Indomilk BoBoiBoy milk- 2016īoBoiBoy OldTown meal as part of the launch of the BoBoiBoy The Movie in 2016 In Indonesia, one of the largest milk producers Indomilk, has featured BoBoiBoy on its milk as part of the launch of BoBoiBoy The Movie in 2016. With Upin & Ipin moving into soft drinks, this may spur the owner of BoBoiBoy to start thinking of how to leverage the brand to come up with more packaged food products for its fans in Malaysia. ![]() The new Upin & Ipin chocolate malt-flavoured drink will come head on with BoBoiBoy Koko, an existing powdered chocolate malt-flavoured drink based on the BoBoiBoy cartoon franchise.īoth BoBoiBoy and Upin & Ipin are highly successful local animations, locally and abroad with a strong following in Indonesia.Īt the moment, Upin & Ipin packaged food is concentrated on fruit drink, while BoBoiBoy is into powdered chocolate malt-flavoured drink.
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